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10 Reasons Why Small Business Absolutely Need SEO

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10 REASONS WHY SMALL BUSINESS ABSOLUTELY NEED SEO

These 10 reasons should provide some clarity, regardless of industry or business size, as to why businesses need SEO to take their brand to the next level.

1. Organic search is most often the main source of website traffic

Organic search is a massive part of most businesses’ website performance and a critical component of the buyer’s funnel, ultimately driving users to complete a conversion or engagement.

2. SEO builds trust and credibility

The goal of any experienced SEO is to establish a solid foundation for a beautiful website with a clean, efficient user experience that is easy to discover in search, thanks to the trust and credibility of the brand and its digital properties.

In addition to the factors mentioned above, authority accumulates over time as a result of aspects such as:

Natural connections.
Positive user behavior.
Machine learning signals.
Optimized elements and content on the page.
But establishing this authority will do more for a brand than most, if not all, other digital optimizations.

3. Local SEO means increased engagement, traffic and conversions

With the growth and increasing dominance of mobile traffic, local search has become a fundamental part of the success of small and medium-sized businesses.

Local optimizations focus on specific neighborhoods, towns, cities, regions, and even states to establish a viable medium for a brand’s messaging on a local level.

SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as regional listings relevant to the location and business sector a brand belongs to.

To promote engagement locally, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start.

4. SEO Impacts the Buying Cycle

Research is becoming a critical element of SEO, and the importance of real-time research is growing.

Using SEO tactics to relay your messaging for good deals, ground-breaking products and services, and the importance and dependability of what you offer customers will be a game-changer.

It will also undoubtedly positively impact the buying cycle when done right.

Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers and the businesses providing those answers.

5. SEO is Relatively Cheap and Very Cost-Effective

Sure, it costs money. But all the best things do, right?

SEO is relatively inexpensive in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit to the bottom line.

This is not a marketing cost; this is an actual business investment.

Exemplary SEO implementation will hold water for years to come. And, like most things in life, it will only be better with the more attention (and investment) it gets.

6. If You’re Not on Page One, You’re Not Winning the Click – Especially With Zero-Click Results

SEO is becoming a zero-sum game as zero-click SERP shows the answer directly at the top of a Google search result.

The search intent of the user is satisfied without having to click any actual search result links.

It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game.

A recent study shows that the first three organic search ranking positions result in over 50% of all click-throughs, while up to 30% of all results on Page 1 and 2 don’t get clicked at all.

7. SEO is Always Going to Be Here

Consumers will always want products and services online, and brands will always look for the most cost-effective way to do that.
While the role of SEO may change and strategies change, new avenues are constantly opening up through different entry points such as voice, apps, wearables, and the Internet of Things (IoT).

According to Comserve.Inc, next-generation search engines powered by deep neural networks and machine learning are set to explode in market value, from $14.9 billion in 2019 to $55.7 billion in 2025.

New, organic search opportunities will always arise.

8. SEO Impacts the Buying Cycle

Research is becoming a critical element of SEO, and the importance of real-time research is growing.
Using SEO tactics to relay your messaging for good deals, ground-breaking products and services, and the importance and dependability of what you offer customers will be a game-changer.

It will also undoubtedly positively impact the buying cycle when done right.

Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers and the businesses providing those answers.

9. Understanding SEO Helps You Understand the Environment of the Web

With the always-changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place.

But staying on top of SEO includes being in the loop for the major changes taking place for search.

Knowing the environment of the web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.

10. It’s a Long-Term Strategy

SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an effect that lasts more than several years.

As the market evolves, yes, it’s best to follow the trends and changes closely.

But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.

And the more SEO time, effort, and budget committed to it, the better and longer a website stands to be a worthy contender in its market.

Conclusion

Bring in More Traffic and Customers:

It is pointless to have a website if it’s not attracting traffic. Logically, if people are not able to see what you are selling, they simply can’t buy or even enquire about it. Having a good website is only beneficial for your business if you promote it. SEO-optimized websites bring in more customers, and such businesses grow as twice as fast as businesses not having an SEO-optimized website. Las Vegas SEO expert brings targeted traffic to your website, thereby attracting more potential customers to your products or services than any other marketing tactic.

Establish Credibility and Improve Branding:

SEO is meant to bring your website to the top in search results. The higher your website appears in the search results, the more it is believed to be trustworthy and credible by the people. The fact is that 98 percent of people visit the websites that appear on the first page of their search results. SEO will bring your website to the top of the search results and works to keep it there through positive reviews, return visits, and satisfied customers. Consistently being placed among the top sites when your specific keywords are searched, helps to brand your business as a key player in that industry.

Better Conversion Rates:

If your website is optimized, it will load faster, will be easy to read and surf, and will display properly on all types of digital devices including smartphones and tablets. A website that is user-friendly, easy to navigate, and loads within no time is more likely to grab and hold the attention of your visitors. In turn, they are the visiting people who are more likely to become your returning visitors, customers, and subscribers. Moreover, improving the design of your website will also produce better conversion rates and SEO results.

Beat Your Competitors:

SEO is the most effective tool to help you encounter stiff competition as a small business. Having an optimized website that is likable by search engines enormously helps your business to move up the ranking ladder. This way, your business is able to compete with the competitors more favorably.

SEO is Relatively Cheap:
Surely SEO costs money as all the best things do. But it doesn’t have to be an expensive deal for your business. Although it requires a decent investment, the potential payoff is enormous. Don’t treat it as a marketing cost; it’s truly a worthwhile business investment. Good SEO implementation can hold water for years and results will get better with more attention and investment.