CASE_FILE // FILOMURO21
CASE STUDY // E-COMMERCE

Filomuro21.

Premium online store for filomuro doors and architectural design.

Filomuro21 brings filomuro doors and premium Italian hardware to Romania. We built them an online store worthy of the products: minimal, fast and designed for both private clients and architects.

I want a store like thisFilomuro21.ro
FILOMURO21.RO // LIVESIGNAL
The Filomuro21 online store
ClientFilomuro21 · Baia Mare
IndustryPremium doors · Architectural design
DeliverablesOnline store on U.N.I.T.
StatusLive on filomuro21.ro
THE STORY // FILOMURO21

An invisible product needs an impeccable presence.

01 // THE CHALLENGE

Filomuro doors sell through details: finishes, dimensions, opening direction, hardware. A standard online store flattens exactly those details and turns an architectural product into just another cart item.

02 // THE SOLUTION

We built the store on our U.N.I.T. engine, with a catalog structured around collections and configurable products, a restrained aesthetic that lets the product breathe, and flows designed for both end clients and architects and interior designers.

THE EXPERIENCE // SHOP_FLOW

Built around the buying decision.

From the first visit to the order, every step answers a real customer question.

01

Collection-based catalog

The Filomuro21 collections organize doors, accessories and lighting systems into a clear, easy-to-browse structure.

02

Configurable products

Dimensions, finishes and opening direction: product variants are handled natively, with prices that update correctly.

03

Measurement guides

Technical content built into the store: measurement guides and installation details that remove uncertainty before ordering.

04

For architects and designers

Dedicated flows for professionals: documentation, consultancy and quotes for residential and commercial projects.

PARTNERS // MADE_IN_ITALY
AGBAlessiBertolottoComitReggianiSan Marco

Hardware and systems from established Italian manufacturers, integrated directly into the catalog.

THE ENGINE // U.N.I.T.
U.N.I.T. // E-COMMERCE ENGINE

Built on U.N.I.T..

The e-commerce engine CoolWeb developed for stores that outgrow standard solutions. The same foundation also powers Savar Coffee Roasters.

01

Payments and invoicing

Card checkout through Netopia and a fiscal invoice generated automatically through SmartBill, straight from the order.

02

Full admin panel

One place to manage products, variants, stock, orders and editorial content.

03

Accounts and orders

Secure authentication, order history and saved delivery details for frictionless repeat orders.

04

Next.js foundation

A Next.js application with a MySQL database and Drizzle ORM: fast to load, secure and ready to grow.

NEXT.JSREACTDRIZZLE ORMMYSQLNETOPIASMARTBILLU.N.I.T. CORE
SYNUX // POST-LANSARE

After launch, the store stays connected to SYNUX: monitoring, first-party analytics and ticket support, the CoolWeb client portal.

Discover SYNUX
GALLERY // FILOMURO21.RO

The store, frame by frame.

Captures from the filomuro21.ro experience.

FILOMURO21.RO // 01SIGNAL
Product Page:  the hero product
Product Page: the hero product
FILOMURO21.RO // 02SIGNAL
Collections: doors, accessories and lighting
Collections: doors, accessories and lighting
FILOMURO21.RO // 03SIGNAL
The landing page
The landing page
THE PROCESS // BUILD_LOG

From brief to launch.

01

Catalog structure

Together with Filomuro21 we defined the collections, the product attributes and the variant logic.

02

Design

A restrained visual direction that matches the product: generous space, clear typography, red brand accents.

03

Implementation on U.N.I.T.

Store, payments, accounts and admin panel, built on our e-commerce engine.

04

Launch

Optimization, end-to-end order testing and launch on filomuro21.ro.

NEXT PROJECT

Your product deserves a store at its level.

We build online stores that treat the product with the respect it deserves: fast, clear and ready to sell.

Let's talkDiscover U.N.I.T.

Turn your idea into a digital reality.

Whether you have a clear vision or just a rough idea, we are here to transform it into a remarkable online presence. Explore our services and discover how we can take your concept to the next level.

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